About Me
  • Publication
  • Branding / Marketing
  • Mixed Media
  • Illustration
  • Photography
CV
Contact Me
Ema Matsumura
About Me
  • Publication
  • Branding / Marketing
  • Mixed Media
  • Illustration
  • Photography
CV
Contact Me

Welcome to the Pop Shop

2017

A animated gif that advertises the existence of mom and pop shops in San Francisco Fisherman Wharf's area by the use of combination of illustration and photography. The background photo is taken from signage inside of a mom and pop soda shop located in Fisherman's Wharf. The changes in the light intensity and the sequence of the illustration is inspired by retro animated light signs of diners.